Marketing in the Age of Purpose: The Role of Brands in the Cultural Transformation of the Planet

House of Brands Futuro Comportamento Publicidade e Marketing Impacto Social

In this talk, Alain S. Levi brings an overview of themes, subjects, concepts and opinions regarding the era of purpose and the urgency of necessary changes in our way of life. Its proposal is to provoke people to review their concepts in order to make them complete and co-creators of the world in which they dream of living, living harmoniously with their peers and, above all, which they hope to leave to their descendants. Specifically for brands and Marketing professionals, it is an invitation to reflect and radically redefine their role as a fundamental piece in the imprint of a culture driven by ethics, authenticity and a lot of purpose

Speakers

Alain S. Levi | Palestrante

Professional with more than 30 years of experience in the Marketing field, Alain S. Levi is the founder and CEO of Motivare, one of the most respected experiential marketing agencies on the market, responsible for memorable cases, such as the OMO Mania promotion(the largest of the brand's history in the country) and the Microsoft launch in Brazil, which to this day have clients as Mondelez, Itaú, Unilever, SAP, Pepsico, among others. With extensive experience in entertainment, advertising and experiential marketing, Levi has lived in Miami for over 10 years.The businessman was also co-founder of the Risadaria festival and author of the book Marketing with no blah, blah, blah.