Next GenTV and the Relationship with the Consumer: FAST, Monetization and Digital Distribution

Screening Room Audiovisual Inovação Sustentabilidade Tendências Tecnologia Consumo Comportamento

In the consumer-centric digital age, television is undergoing a profound transformation, driven by the rise of new technologies and changes in consumer habits. This panel will examine the future of TV in the light of FAST (Free Ad-Supported Television), from a more interactive user-centered experience. What are the opportunities and challenges for content creators and producers, distributors and advertisers? And the implications for audiences?

Speakers

Aline Jabbour | Palestrante

Aline leads the Samsung TV Plus service in Latin America, responsible for content strategy and customer experience with the platform. Aline is an executive with over 20 years of experience in the services industry and a solid background in telecom product/service launches and content acquisition, production, distribution, and promotion.

Julio Sobral | Palestrante

I have over twenty-five years of television experience in many areas including: OTT, FAST, AVOD, SVOD and Pay TV distribution in the US, Latin America, Europe, Middle East and Africa. A creative and performance-oriented professional with extensive operational and technical broadcasting experience in the entertainment industry. Responsible for overseeing the distribution of channels and the operations of Blue Ant Media's suite of channels on linear and streaming platforms in all US-Hispanic markets, Latin America and Brazil.

Mauricio Alvarenga | Palestrante

Real TV

Management experience in activities related to media, marketing, content, advertising, branding, events, licensing, sales, trade, retail and broadcast. Interpersonal relation skills, critical spirit, and entrepreneurial. Broad cultural knowledge and versatility to accommodate different types of work. Experience in developing strategic projects and leading working teams. Ability to create and administer information/ content.

Mauro Garcia | Moderador

Brazilian, 64 years-old Forty-two years of experience in television programming and production. Member of the Board of Directors of the São Paulo Museum of Image and Sound until 2024. Associate member of the Brazilian Film Academy.. Current professional performance as Executive President of the Brazilian Association of Independent Television Producers. Executive Director of ICAB - Institute for Brazilian Audiovisual Content. Director of Programming and Production at TV Cultura São Paulo and Director of Special Projects from 2005 to 2010; Founder and Content Director of TV Rátimbum, the first Brazilian pay TV channel for children. President of TVE Brasil and Rádios MEC between 1998 and 2001.