CONFERENCE

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08-06-2024

12:15 - 13:00

New Times and New Leaders for Advertising

House of Brands Inovação Publicidade e Marketing

Brazilian advertising has a new generation of leadership tasked with transforming a billion-dollar market into something inclusive and truly innovative. Renata Bokel from WMcCann and Levis Novaes from Kele discuss the topic.

Speakers

Foto do palestrante Levis Souza Novaes

Levis Novaes | Moderador

KELE AG

In 10 years of experience in connections and strategies, he was recognized as Forbes Under 30 as a highlight in Marketing & Advertising; Meio & Mensagem 30 Under 30; Nominated as Strategy Professional at the Caboré Awards; One of the 100 most influential black people in Lusophony by Bantumen Powerlist100; Member of the Brazilian Marketing Hall of Fame by Abramark. In 2015, he co-founded MOOC, the first creative business ecosystem black-owned in Brazil. Currently, Levis is founder & CSO at KELE AG, a culture-powered creative agency, and founder at Jantar Preto, a premium experience for black professionals in the creative economy.

Foto do palestrante Renata Bokel

Renata Bokel | Palestrante

Renata holds a degree in Law and an MBA in Marketing from UFRJ. With over 20 years of experience as a strategist for renowned brands across various agencies, her expertise extends to data and technology, gained during her tenure at IBM iX as Head of Consumer Engagement for Latin America. In 2019, she served on the Cannes Lions jury in the Creative E-commerce category and was honored as one of M&M's 5 Women to Watch by M&M. In 2020, she received the Caboré Award in the Planning Professional category. Renata's remarkable journey in the advertising industry culminated in her appointment as CEO of WMcCann in 2024.

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