Music Everywhere: How to Maximize Your Network Reach by Deepening Fan Engagement

Summit Meta Loves Music Música Mídia e Entretenimento Consumo Publicidade e Marketing Criatividade

How can you get your music in front of more people? In this panel, we'll discuss strategies for using social media effectively, not just to generate engagement, but to maximize the reach of your releases and create a true community. In a saturated digital landscape, learn tactics to stand out and create meaningful connections with your fans. Discover how to turn your social networks into powerful allies in promoting your music and reaching an even wider audience.

Speakers

Fernanda Bas | Keynote

Music lover here! I'm a marketing professional with 12 years of experience developing communication strategies and campaigns in the music industry. At Meta, I lead the relationship with the music industry in Brazil and help labels and artists develop strategies for Meta's family of apps, including Facebook, Instagram, WhatsApp, Messenger, and Oculus. Since my first experience with music in 2011, I've closely followed the digital transformation in the industry and how it has affected consumption and marketing strategies. Additionally, I'm engaged in promoting diversity, equity, and inclusion in the corporate and music business.