Exclusive Industry - Master Class "Behind the Page: Development and Business Strategy in the Creation of Audiovisual Projects"

One-to-Many Meetings Audiovisual Mídia e Entretenimento Storytelling Arte e Cultura

Join Claudia Gonçalves and Jaqueline Souza in this exciting masterclass where they will show you how creation and strategic business thinking can be integrated into the audiovisual production process. You will learn valuable strategies for improving your projects and effectively communicating with both executives and the public. The masterclass is an exciting opportunity to learn about the factors of Brazilian consumer culture that can be leveraged to engage audiences. You will also build practical techniques to better present your project to financiers.

Speakers

Claudia Gonçalves | Palestrante

With a degree in journalism, she has international experience and a focus on diversity and regional decentralization. Her expertise spans various activities in the audiovisual and entertainment fields, from pitching and contract negotiation to legal support, team hiring, and creative supervision at all stages of production. She has been involved in executive production for Netflix, Amazon Prime Video, HBO Max, Youtube Originals, Discovery Kids, and GNT. She is engaged in training initiatives for black professionals, with a stint at MINC. Currently, she coordinated MERCAMIMB (Audiovisual Business Market for Black, Quilombola, and Indigenous Filmmakers) at MIMB.

Jaqueline Souza | Palestrante

Jaqueline Souza developed TV series and feature films for production companies such as Gullane Entretenimento, Lupa Filmes, Anonymous Content Br and Amazon Studios. She was writer for “Boca a Boca”, an original Netflix series nominated for the ABRA Award for Best Screenplay for a Dramatic Series in 2020. She created and wrote the anthological series Histórias Impossíveis, an original production by Rede Globo, launched in 2023. She was a script consultant on several laboratories such as Curitiba_Lab, FrapaLab, Sesc Argumenta and Cena15, as well as tutoring the on the Paradiso Project Incubator. Currently, Jaqueline Souza is an author-screenwriter for Rede Globo. Co-founder of Tertúlia Narrativa.