CONFERENCE

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06-06-2024

17:00 - 18:00

Exclusive Industry - International Masterclass Impact Narratives: Consciousness, Behavior and Transformation with Sandra Buffington

Pitching Audiovisual Awareness Audiovisual Inovação Mídia e Entretenimento Sustentabilidade Diversidade e Inclusão Storytelling Creator Economy Negócios Arte e Cultura Impacto Social Criatividade

In this masterclass, Sandra Buffington, an acclaimed expert on awareness and impact storytelling, founder of StoryAction, the Global Media Center for Social Impact at UCLA, and director of Hollywood, Health & Society at USC, will introduce participants to the key elements of storytelling that can expand awareness, move audiences and create change.

Speakers

Foto do palestrante Sandra de Castro Buffington

Sandra de Castro Buffington | Palestrante

Leading filmmaker and strategist in social impact entertainment, with 20+ years' experience, she has worked in 50 countries to uplift the health, rights and well-being of women, girls and families through storytelling. Sandra is Co-Producer of BRAINWASHED: Sex~Camera~Power, President of StoryAction, Founder of UCLA's Global Media Center for Social Impact and Former Director of USC's Hollywood, Health & Society. Recognized as one of the "Nation’s 100 Most Influential Hispanics" and a leading "Visionary Optimist," she emphasizes media's transformative role globally.

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