CONFERENCE

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07-06-2024

10:00 - 11:00

The Expansion Power of “Customer Centric” Brands

House of Brands Inovação Tendências Branding Publicidade e Marketing Criatividade

Viviane Groisman, Marketing Director at Grupo Bandeirantes, and Juliana Roschel, CMO at Nubank, explain how the strength and consistency of their respective brands are helping them to expand beyond their local areas.

Speakers

Foto do palestrante Juliana Augusto Aparecida Roschel Silva

Juliana Roschel | Palestrante

Juliana Roschel is a marketing and innovation executive backed by 24 years of experience across multiple leading companies, such as Accor, Toyota, Samsung, Google, YouTube, and Electrolux. She holds a bachelor's degree in Communication from USP, an MBA in Marketing from ESPM, and specialist degrees in Brand and Product Management from FGV and ESPM, respectively. She currently leads Marketing & Growth for Brazil at Nubank.

Foto do palestrante Pacete .

Pacete | Moderador

Pacete is a journalist, LinkedIn Top Voices, editor of Forbes Tech and Forbes MKT, and a curator of marketing, technology, and innovation at Rio2C. He is also a member of the Marketing Hall of Fame, was a finalist for the Comunique-se Award, and was elected the Most Admired Tech Journalist in Brazil. In addition to being a TEDXSpeaker, he is also a speaker and event mediator, covering topics such as Innovation, Technology, Games, Marketing, Business, and Trends. He has spoken at international events such as WebSummit, SXSW, and Collision, and has also covered festivals such as SXSW annually, among many others.

Foto do palestrante Viviane Groisman

Viviane Groisman | Palestrante

BAND

Journalist by training with an MBA in Business Management from Ibmec and specialization in Digital Strategy from Partners Academy. Passionate about brand strategy, creativity and innovation, with more than 20 years of experience in large communication vehicles such as Grupo O DIA; Globo Organizations, MPB FM radio and Grupo Bandeirantes.. Executive, leader of the Group's national Marketing with a 360 perspective on all communication pillars from TV, radio, digital, House and licensing of the entire brand portfolio.

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