Mary Ellen Coe, Chief Business Officer of YouTube, is one of the foremost global leaders today, responsible for overseeing a wide range of initiatives including YouTube TV, YouTube Music, and the YouTube Partner Program. With over a decade of experience in consumer marketing and brand strategy, her 12-year tenure at McKinsey & Company adds depth to her expertise. In this interview with journalist Adriana Ferreira, we will explore her extensive experience in global business operations, content partnerships, and the monetization ecosystem on YouTube, as well as her journey to becoming one of the leading global figures in digital content. Additionally, Mary Ellen will provide strategic insights on how content producers and creators can best adapt from production to the ever-changing market landscape and evolving technologies.

Speakers

Mary Ellen Coe | Keynote

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Adriana Ferreira Silva | Entrevistadora

Adriana Ferreira Silva is a journalist and researcher in intersectional gender relations. Writer, mediator, curator and lecturer, she deals with topics such as literature, diversity, equity and inclusion; business and women's leadership; ethnism and ESG. She is a columnist for the newspaper Nexo, literature curator for Numéro magazine and a contributor to Quatro Cinco Um. She is co-founder of Grená - Agência de Criação and also works as Head of Content at Galápagos Newsmaking. In her 25-year career, she has been Paris correspondent and editor-in-chief of Marie Claire, executive editor of Vogue Brasil and editor of Veja São Paulo and Folha de S.Paulo, as well as a columnist for CBN radio.

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