Leadership and people management in the music market

Soundbeats 2 Música Empreendedorismo e Liderança Negócios

"In the music market, the link between music and emotion is connected by people. Whether on stage or behind the scenes, it is the professionals involved who make the show happen. In this context, the role of leadership goes far beyond “status” , but from a professional who truly fulfills a series of requirements and is responsible for managing a team, engaging and promoting positive results. To talk about this important topic, Cris Falcão, one of the main Brazilian leaders in the Latin music market, will talk about people management, the challenges and opportunities of being a leader in the music industry."

Speakers

Cris Garcia Falcão | Palestrante

Cris Falcão is the Managing Director Artist and Label Strategy and GM Latin for Virgin Music Group. In January of 2020, she was tapped with leading the expansion of Ingrooves’ into Brazil. Falcão graduated in Economics and later on added a MBA in Marketing to her academic journey. She started and developed her career in the financial market, having experience in the automotive industry and the finance area of a major consulting company. In 2004, she joined one of the largest independent music publishers in Brazil, facing all the changes in the transition from the physical to digital market, Falcão became a specialist in copyright management.

Láisa Naiane | Moderadora

POPline.Biz é Mundo da Música

Nominated in 2022 and 2023 as “Best Music Journalist” at the WME Awards, @laainaiane has a degree in Social Communication from UFBA. She began her career in the Press Relations market, working with artists such as Ivete Sangalo, Saulo (ex-Banda Eva) and Alinne Rosa. She was involved in the communication strategy of artists such as: Valesca Popozuda, Lexa, among others. In 2016, together with his partner, Mila Ventura, they founded Mundo da Música, the 1st portal with specific content for the music market. In 2020, they started a joint venture with POPline, expanding content fronts and creating a 360 hub of daily information about the music industry called @poplinebizmm.