Oh, It Went Viral! Who Are You in the Media Market?

Soundbeats Música Mídia e Entretenimento Tendências Storytelling Creator Economy Comportamento Criatividade

To viral - diving into the sea of ??content platforms can be challenging, but some techniques can help you stay afloat and navigate comfortably and safely. In this panel, we will talk about how artists connect with their audience, creating different content for each social network.

Speakers

Pedro Sampaio | Palestrante

Warner Music Brazil

Pedro Sampaio se destaca no cenário musical brasileiro por suas produções inovadoras, que misturam as batidas do funk a outros estilos musicais. O dj, produtor e cantor soma mais de 3.5 bilhões de streams de áudio e vídeo e atingiu o topo do Spotify Brasil e Portugal duas vezes com ‘’Dançarina’’ e ‘’Poc Poc’’. O artista multi talento emplacou 2 músicas no Top 50 Global do Spotify e 6 músicas no Top 200, se tornando o único artista pop brasileiro a emplacar duas músicas simultâneas no chart da Billboard Global e acumula singles com grandes nomes da música como Anitta, Luisa Sonza, Pabllo Vittar, Mc Ryan, Wesley Safadão Nicky Jam, Dadju e outros.

Foto do palestrante Vitória Nascimento Câmara

Maria Bomani | Moderadora

I'm Maria Bomani, I have 23 years old, I'm an actress, singer, songwriter and everything that art allows me to be. I left the favela at 17 years old, but without losing my essence, I delved into new horizons that took me on a profound journey of self-discovery. My trajectory is reflected in my art and my influence on the artistic world.

Carolina Moreira | Palestrante

Carol is passionate about music, entertainment and technology. With over 12 years of experience in the music industry, she has established herself as a business development professional. After more than eight years at Warner Music, Carol currently leads the TikTok Music Partnerships team, focusing on artist development strategies within the platform, maximizing their presence and engagement. Her approach is results-oriented, reflecting the fast pace of technology within the music industry landscape.

Luciana Costa | Palestrante

Warner Music

Luciana Costa has a deep passion for music and the music industry, where she has been active for over 20 years. Throughout her extensive career at record labels, she has collaborated with renowned artists such as Gilberto Gil, Jota Quest, Zezé Di Camargo & Luciano, and Ana Carolina, among others. With an MBA in Marketing from FGV, she is currently the Head of National Marketing at Warner Music Brazil. In this role, she leads the team and strategies for launching the company's local artists, including IZA, Pedro Sampaio, Ferrugem, Marvvila, MC Hariel, MC Ryan SP, and more.