Generative AI and the Creation of Imaginary Worlds: Emotionally Connecting Ideas to the Challenges of the Future

Arts&Crafts Futuro Inteligência Artificial Sustentabilidade Tecnologia Storytelling Comportamento Arte e Cultura Arquitetura e Urbanismo Moda e Design

After centuries of colonization, globalization, economic extraction and endless expansionism, human beings have remade the world, from the scale of the cell to the tectonic plate. The notion of building imaginary worlds offers much more than the mere act of visualizing data, it dramatizes it. In these speculative worlds, we can immerse ourselves in the various possibilities and consequences of the decisions we are called upon to face today, told through cautionary tales or a regenerated future. And we can connect emotionally with the ideas and challenges of our future. In this panel, we will explore how Generative AI is being used to create imaginary worlds, where it is possible to explore the possibilities and consequences of our decisions. How can imaginary worlds created by AI be used as tools to empower and raise awareness of social, political and environmental issues? How can they inspire and promote change?

Speakers

Olivia Merquior | Palestrante

As CEO of IARA and with her pioneering work at BRIFW, a platform fostering and promoting Latin American culture in Web3, Olivia Merquior is one of Brazil's leading experts in culture-technology experiences. Her work in market forecasting and macro understanding of emerging technologies has contributed to strategies for brands such as Renner, Globo, O Boticario, Grupo Soma, Bulgari, and Première Vision Paris. Her projects not only refine trend definitions in fashion and design but also reflect her commitment to connecting diverse cultures and fostering intergenerational dialogue through technology.

Kel Cogliatti | Moderadora

Experienced curator, project manager and creative director, with +15 years of experience that positions her as a reference in the creative industry. Master's degree in Multimedia from the University of Porto, specialized in immersive narratives for social awareness & creative strategy. Graduated in Social Communication (UFRJ), author of the book "O Despertar do Pessoal" and director of the immersive scenic installation "InCômodos", she has coordinated international productions for brands as Discovery, NatGeo, BBC, UN, among others. Also, she was the curator of FICI (International Children's Film Festival), 2022 & 2023. Currently, she`s Head of Programming at RIO2C.

Foto do palestrante Thiago Toshio Ogusko

Toshio | Palestrante

Creative technologist, passionate about combining technology, storytelling, art and education. With a background in Social Sciences, Audiovisual and Marketing, I have spent the last 15 years at the forefront of emerging technologies, exploring the potential of XR and Metaverse to create impactful experiences. My journey includes experience in companies in the education sector, such as Kroton and Cogna Educação, where I worked in the virtual reality and educational innovation departments, respectively. I co-founded GoVision, an XR immersive content production company, and also the BoomReal.Art project, which seeks to bring a new perspective on technology in the artistic sphere.

PEDRO ÉVORA | Palestrante

Pedro Évora, an architect and professor at PUC Rio, is recognized for his work that blends innovation and art with architecture. As the principal partner of Rua and Évora Arquitetura e Projetos Especiais, he is accredited by Audi and BMW for their stores in Brazil. He has completed important projects such as the Carpintaria and Babilônia 1500 galleries, Casa do Jongo, Galpão Bela Maré, ArtRio and was a co-curator at Europalia. His companies operate from residential architecture to urban design. With works exhibited at MoMA and the Venice Biennales, he was nominated for the Mies Van der Rohe Award, winning the competition for the Rio2016 Olympic Golf Club headquarters.