CONFERENCE

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06-06-2024

15:30 - 16:30

AI and Advertising, Limits and Opportunities

House of Brands Inteligência Artificial Publicidade e Marketing

Artificial intelligence already constitutes a significant portion of creative work and digital advertising application. However, with generative AI, new paths, possibilities, and challenges arise for brands, platforms, and agencies.

Speakers

Foto do palestrante Karan Novas

Karan Novas | Moderador

With more than 15 years in the creative and marketing industry, Karan Novas is graduated in Journalism and served as editor and content director in players such as About, Propmark and "Reclame" (Multishow), in addition to presenting radio shows on 89FM, Kiss FM and Mix Rio. In 2017, he created Tulom, which support of some of the main agencies, production companies and other player's reputation in the advertising industry in Brazil. Specialist in branded content and PR, he usually participates in the main creativity festivals, such as Cannes Lions and SXSW, having served as a jury and speaker at events such as London Awards, Lisbon, El Ojo, HackTown, Digitalks and Festival do Clube, among others.

Foto do palestrante Vinicius Reis

Vinicius Reis | Palestrante

International experience as Executive VP at Lowe Worldwide in NY. After a stint as Account Director at DM9DDB, took over as Regional Communications Director at DDB Miami. Back in Brazil, became CEO of Havas Digital. As Group Account Director at Africa Propaganda was in charge of new business and international expansion for Grupo ABC. Has been leading CPB Brazil since 2014, working with major clients such as 99 (DiDi), Delícia, Guaraná Antarctica, Lenovo, Motorola and McCain

Foto do palestrante Eduardo de Oliveira Ferreira

Eduardo Ferreira | Palestrante

Eduardo Ferreira, Advertising Operations, Data and Performance Director at Globo. Graduated in Telecommunications Engineering, Eduardo Ferreira developed his career in the Technology area at Globo, working in Distribution and Content Production. Works in the Integrated Advertising Business area responsible for Globo Ads and integration of multiplatform solutions for the advertising market.

Foto do palestrante Camilo Barros

Camilo Barros | Palestrante

After 20 years leading strategic projects, decided to change his own trajectory to be the protagonist of an even greater change. He sought his transformation in design and how to apply it in innovation processes. - head of partnerships at Vidmob, an American scale up pioneer in the use of artificial intelligence to empower creativity - actively involved in the innovation and entrepreneurship ecosystem - founder of hub/sp - Partner of the Institute for Tomorrow - co-creator and content producer at Tomorrow Cast. - Mentor and Professor of Digital Transformation at Inova Business School. - professional certification in Leadership Innovation by MIT Professional Education - director of Abedesign

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