CONFERENCE

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06-06-2024

11:30 - 12:30

Games, Immersive Technology and Fashion, What Comes Next?

Game+ Games Tecnologia Moda e Design Tendências Comportamento

Games and fashion have always been closely connected. With the evolution of immersive technologies and new possibilities, this combination has gained even more potential. In this context, representatives from major brands and experts discuss the direct connection between these two worlds and the opportunities it presents.

Speakers

Foto do palestrante Olivia Merquior

Olivia Merquior | Palestrante

As CEO of IARA and with her pioneering work at BRIFW, a platform fostering and promoting Latin American culture in Web3, Olivia Merquior is one of Brazil's leading experts in culture-technology experiences. Her work in market forecasting and macro understanding of emerging technologies has contributed to strategies for brands such as Renner, Globo, O Boticario, Grupo Soma, Bulgari, and Première Vision Paris. Her projects not only refine trend definitions in fashion and design but also reflect her commitment to connecting diverse cultures and fostering intergenerational dialogue through technology.

Foto do palestrante Ana Paula Cardoso

Ana Xisdê | Moderadora

Ana Xisdê is the esports and pop culture hostess and Gaminfluencer for those who wants to know more. Working professionally with the gaming industry for over 6 years, Ana became The Best Caster in Brazil in 2019 by Prêmio Esports Brasil (The Brazilian Esports Awards), as well as a finalist for Esports Host of The Year by the Esports Awards for three years in a row. As an hostess, she has worked with over 20 different game titles, as well as being in front of many stages and shows related to the scene. In her social media she delivers a creative, didactic and humorous content to reach out to new game lovers out there.

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