Fandom: The Relationship Between Fans, Engagement and Community

Summit COB Sports Innovation 3 Tendências Esportes Creator Economy Consumo Comportamento

Witness the power of collective enthusiasm, uniting diverse individuals under a common banner. In this conversation, Rodrigo `Kbca` Vargas de Lima, Team manager at VANS and the President of the Brazilian Confederation of American Football, Cristiane Kajiwara, talk to anthropologist Leda Maria da Costa to delve into a dynamic ecosystem where the fusion of fans, engagement and community elevates the sporting experience to new heights.

Speakers

Cris Kajiwara | Palestrante

Mother, entrepreneur, graduated in Business Administration, currently President of the Brazilian Confederation of American Football. The amateur sport is still growing in Brazil, after the announcement of the first NFL game here in the country. Furthermore, our derived modality, flag football, has been confirmed for the Los Angeles Olympics in 2028. It is not new that interest in American sports is growing in Brazil, NFL or NBA fans, increasingly engaged, end up leading many people to look for the sports to learn and practice too. Today we are more than 20 thousand athletes across Brazil, more than 350 teams, all passionate about sport.

Leda Maria da Costa | Moderadora

Professor at the Faculty of Social Communication, State University of Rio de Janeiro. Researcher at the Media and Sports Studies Laboratory

Rodrigo Vargas de Lima | Palestrante