CONFERENCE

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04-06-2024

14:00 - 15:00

Creator Strategies for Promoting Music - How Artists Can Collaborate with Creators to Reach New Audiences.

Summit Meta Loves Music Música Mídia e Entretenimento Tendências Tecnologia Creator Economy

Collaboration between artists and content creators is a powerful strategy for increasing online visibility, attracting new audiences, and strengthening relationships with fans. Content creators help viralize music, both catalog and new releases, on Instagram and other platforms. They create trends that inspire the production of new music and shape the audiovisual language of many artists. Finding partners who share your identity and artistic vision is essential to ensure authentic and effective collaborations.

Speakers

Foto do palestrante Pedro Vilhena

Pedro Janot Vilhena | Palestrante

Executive with +15 years of experience connecting creators, brands and their audiences through content in broadcast, agencies and platforms. In the last 8 years at Meta has been responsible for launch strategies of products such as Stories, Reels and Threads, and partnerships for the Brazilian entertainment market including events, cultural moments and projects connecting hundreds of artists and creators to their fans.

Foto do palestrante Nina Amorim

Nina Amorim | Palestrante

Nina began her career at Sony Music as an intern in 2011. After nearly 10 years away from the music industry, working as a marketing and branding manager at Grupo Trigo, one of Brazil's leading food service groups, she returned to Sony in January 2023 as Digital Marketing Manager. In this role, she leads media strategies, social media partnerships, and the creative team. Recently, Nina and three colleagues from Sony won a global innovation challenge, surpassing over 150 submitted ideas from around the world.

Foto do palestrante Ana Luiza Silva

Menina Veneno | Palestrante

Born in Minas Gerais and a resident of a quiet town with only 8,000 inhabitants, Menina Veneno went from 2,000 to 2.4 million followers on Instagram in less than a year. As a model, she also saw her career grow exponentially in just a few months, participating in SPFW for the first time in 2023. In advertising, her charisma and engagement have secured her work with brands such as Guaraná Antarctica, Ipiranga, Tinder, and Spotify.

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