Distribution Strategies for Independent Producers

Screening Room Audiovisual Mídia e Entretenimento Empreendedorismo e Liderança Negócios Arte e Cultura Criatividade

The challenge of reaching the audience has been one of the greatest concerns for independent producers, who often put in herculean efforts to bring their films to life, but don't always succeed in securing a good placement in movie theaters. Public promotion policies and screen quotas are essential for a greater balance in this scenario, but in parallel, many initiatives have emerged in an attempt to address this bottleneck. This panel will discuss the main strategies found by distributors and independent producers in the national market to increase the visibility and audience of their productions, emphasizing the role of partnerships and support networks in building a successful release in Brazilian cinemas, respecting the expectations and goals of each film.

Speakers

Foto do palestrante Talita do Amaral Arruda

Talita Arruda | Palestrante

Fistaile

Talita Arruda is a distributor, researcher and film curator. Her Master's research, at UFRB, is on distribution of contemporary black Brazilian cinemas. She created Fistaile, a company that acts through distribution, curatorship and audience design. She collaborates in projetcts such as Locarno Industry Academy, El Público del Futuro (Ficunam), Lab Negras Narrativas and Reach (BrLab). She was selected for EAVE Marketing Workshop, UCT Sunshine Cinema Impact Facilitator, TFL NEXT Audience Design and Berlinale Talents. She is a member of APAN and ANDAI.

Felipe Lopes | Moderador

Vitrine Filmes

Graduated in Social Communication (Cinema). Specialization in Business Management and Marketing at ESPM. Working at the film industry for over 15 years, has experience in distribution, film festivals, audiovisual policy and film funding. As distributor, worked as programming and marketing manager at ArtHouse, Currently is the director of Vitrine Filmes, distributor of "Bacurau", directed by Kleber Mendonça Filho and Juliano Dornelles, The Invisible Life of Eurídica Gusmão", directed by Karim Aïnouz, and “Our Dream”, directed by “Eduardo Albergaria”.

Jairo Neto | Palestrante

Film director and creative producer. He was part of Decentralized Pictures, which operates in decentralized film financing and distribution via blockchain. His documentary "Cavalcanti" was awarded the PROACSP 2023 grant and gained prominence in various audiovisual pitches, including RIO2C 2022 and DocSP2022. The acclaimed "Narrativas do Pós", filmed and distributed during the pandemic, was honored at the Guarnicê Festival 2021 and achieved international recognition. He also participated as a creative producer in the digitally released series "AmarElo Prisma." In 2020, he received the Funarte Respirarte award for the video "Sou a Tigresa" (2020), showcased at animation festivals.

Cavi Borges | Palestrante

Cavideo Produções

Cavi Borges is director, producer and entrepreneur in the film industry. He is the founder of Cavídeo, a producer and distributor of independent films.