Entrepreneurship in Sports: How to stand out and position yourself in a highly competitive landscape

Summit COB Sports Innovation 3 Tendências Empreendedorismo e Liderança Esportes Negócios

In a context of constant changes in the dynamics of an already highly competitive market, how to position yourself and stand out? In this panel, explore the nuances of Brazilian sports entrepreneurship. The Chief Operating Officer of NWB, the largest content tech in Brazil, swimmer Poliana Okimoto - chosen best in the world in 2009 and 2013 and Olympic medalist - and the Head of Business of the Klefer Group talk to fellow Olympic medalist Adriana Samuel about the challenges, opportunities and strategies for success in different phases of the enterprise.

Speakers

Foto do palestrante Adriana Samuel Del Negro Gonçalves

Adriana Samuel | Moderadora

Adriana Samuel is one of the pioneers of women's beach volleyball in Brazil. Adriana made history by winning the unprecedented silver medal in Atlanta in 1996 and also the bronze medal at the Sydney Games in 2000. Today, she is an entrepreneur and sponsorship manager for the Petrobras Team, working with renowned names in the Olympics and Paralympics. Adriana Samuel believes in the transformative power of sports for the formation of citizens in a practical way, which is why she undertakes in the socio-sports area. In 2024 there will be 7 social inclusion sports projects sponsored by major brands.

Luiza Maggessi, NWB | Palestrante

Luiza Maggessi de NWb Studios Director, Joaquim´s mother, former swimming athlete, runner and sports lover. Content production specialist to digital platforms, live streamings, live actions, animation, tv and radio with more than 20 years of experience in entertainment-oriented audiovisual market.

Foto do palestrante Luis Felipe Barreiros

Luis Felipe Barreiros | Palestrante

KLEFER

KLEFER Group’s Head of Business. Advertising professional from PUC-Rio, postgraduate in Consumer Experience Management from ESPM-Rio and website Sports Mkt columnist, Luís Felipe Barreiros is a professional with experience in the sports and entertainment universes. With 13 years of experience, 8 years at KLEFER, and contact with the biggest brands on the market, he has been part of projects and businesses in the areas of branding and content management, influencer marketing, development of activations, project management and big events sponsorships.

Poliana Okimoto | Palestrante

Travessia Poliana Okimoto

Olympic medalist and world champion. Pioneer in the open water swimming category, she was the first woman to reach the Olympic podium. Member of the Hall of Fame in the sport. Twice named the best swimmer in the world.