From Paper to Screen: The Necessary Links Between Development and Distribution

Writers Room Audiovisual Mídia e Entretenimento Storytelling Negócios Consumo Criatividade

When a screenwriter starts writing a new work, a common question is to try to understand who they are speaking to. Even though it's not a closed-off segment, it's natural in any communicative process to think about the target audience, and in the entertainment industry, this is no different. It's art, but it's also communication. When it comes to cinema, this is one of the main guiding principles for those leading production and distribution, as it sets the course for the marketing and release process. These are issues that also impact the creative development of the work, and the more interaction there is between authors, producers, and distributors, the greater the tendency to achieve a successful outcome. In this panel, we will explore how decisions made during the development of the screenplay can influence the distribution and reach of the final product, as well as examine the impact of distribution practices on creative decisions from the blank page to the final result on t

Speakers

Débora Lucas | Moderadora

Camisa Listrada

Producing audiovisuals since 2007, Débora has been a member of Camisa Listrada's team since 2014, where she participated from the development to the release of great box office and audience hits, such as the franchise "O Candidato Honesto", "Os Farofeiros", "Fala Sério, Mãe " and mostly recent "Tudo Bem No Natal Que Vem" and "Depois do Universo", besides the awarded "Mussum". Currently, as a Development and Marketing Manager, she is focused on projects for theaters, streaming and TV. IMDB: https://www.imdb.com/name/nm10800998

Simone Oliveira | Palestrante

Executive with a solid background in audiovisual with a focus on creative and business aspects of the entertainment market. With 25 years of experience in different areas of entertainment. Three International Emmy Nominations. Track record of success in more than 400 films (both blockbusters and awarded projects). Bachelor’s in Advertising at USP, with an MBA in Business Management at IBMEC- RJ, Simone has been leading Globo Filmes since January 2020, after 10 years as Head of Development and Production of the company. Previous Career: executive positions at Sony Pictures, Espaço/Z Entertainment Marketing, Conspiração Filmes, and MovieMobz. Has been selected by the 2022 EAVE Producers Workshop.

Veronica Stumpf | Palestrante

Veronica Stumpf has been working in the film industry since 1993. In 2004, she took over the Administrative and Financial Board of the distributor Paris Filmes, and since then, she has worked in several projects and partnerships with Brazilian and international producers. In 2014, she started her career in the production of audiovisual works, helping to conceive and implement Paris Entretenimento, where she has been working as a producer ever since. In 2022, she was one of those responsible for producing the six feature films. He also works in the production of Paris Cultural shows, which produced the musicals Homem com H and Silvio Santos Vem Aí.

Patricia Andrade | Palestrante

Carioca, graduated in Journalism, has written more than fifteen feature films, including 2 SONS OF FRANCISCO and SALVE GERAL – THE DAY THAT SÃO PAULO STOPPED (Brazilian Oscar nominations for best foreign film in 2006 and 2010), À BEIRA DO CAMINHO (Best Original Screenplay at CINE-PE 2012), NISE – THE HEART OF MADNESS (Best Film - Tokyo Festival and Best Popular Jury Film - Rio Festival, 2015); GONZAGA – FROM FATHER TO SON and BETWEEN SISTERS (nominated for Best Screenplay by the Brazilian Cinema Academy 2013 and 2018) Currently, hired by WARNER BROS. DISCOVERY, she is head of rooms and creator. At NETFLIX commanded the script room for the SENNA series, also creating and supervising the dramaturgy.