From concept to exhibition: Strategies for Managing the Fashion Business

Arts&Crafts Empreendedorismo e Liderança Creator Economy Negócios Moda e Design

In this masterclass, Rafael Silvério, Founding Partner and Head of Creativity at Silvério and Co-idealizer and Brand Manager of the Sankofa Project, will talk about how to transform creative ideas into successful collections, covering everything from the initial concept to the presentation at fashion shows, highlighting the importance of effective management at all stages of the process in the fashion sector. From trend research and market analysis, through the process of inspiring and conceptualizing a collection, product development, material selection and sustainability, to the importance and role of fashion shows in launching collections and the planning and execution of a successful show.

Speakers

Foto do palestrante Rafael Silvério Silva

Rafael Silvério da Silva | Convidado

Graduated from Faculdade Santa Marcelina in Fashion Design (2013) and Graduated from UNIP in International Business and Foreign Trade (2016). Post Graduating at FIA in Marketing and Value Management. Creative director and founder of the Silverio brand, he is a social sustainability columnist at Fashion Revolution, branding consultant for brands and businesses related to creativity and a professor at Senac Lapa Faustolo in Sp. He participated in Casa de Criadores (2019), Brasil Eco Fashion Week (2020) and is now part of the first line up of Projeto Sankofa SPFW (2021 - 2022). He is one of the founders of the VAMO project, a social innovation startup, co-author and brand manager at the Sankofa Project.