Deepfake for Good: How This Category of AI Can Be Useful in Health and Industry

New Frontier Saúde e bem-estar Inovação Tendências Futuro Inteligência Artificial Tecnologia

Even though associated with something negative, the concept of deepfake goes far beyond producing fake news. The "good deepfake" can be incredibly useful in a variety of areas. This technology can be applied to enhance medical training and facilitate more accurate diagnoses. Additionally, in industry, deepfakes can be used to train employees in security situations or to simulate complex work environments, contributing to safety and efficiency in the workplace. In this panel, we will reflect on the positive potential of this technology when used ethically and responsibly.

Speakers

João Alqueres | Palestrante

João Paulo is the founder of Iara Digital, a company whose mission is to inspire and mediate the human experience with artificial intelligence to improve organizations and assist in the development of people based on principles of data protection and security, ethics, co-authorship, collaboration and humanism

Luiz Telles | Moderador

Artplan

Visual artist, Storyteller, currently Storytelling Director and Chief Story Officer, leads the team that helps to define the stories to be told by the brands we have as clients, moving way beyond the social media channels. Leads NOW, a real time content unit, and co-founder of A-LAB, innovative content strategy, creative and production lab. Has been telling stories in the digital arena since 1996. Has a master’s degree on visual poetics and maintain artistic production as part of a group of artists called Atelie Fidalga.

Bruno Sartori | Palestrante

Bruno Sartori is a journalist from Minas Gerais specialized in deepfakes, a technique that uses artificial intelligence to create fictional but notably realistic images and audio. Sartori has emerged as a national reference in the fascinating field of deepfakes, recognized for his commitment to innovation and his ability to explore the boundaries of audiovisual narrative. Through his creations involving prominent personalities in unusual contexts, he has gained notoriety both on social media and in traditional media, garnering thousands of followers and participating in TV programs such as "Conversa com Bial" and "Fantástico".