Data and Marketing, An Old Combination, but Poorly Resolved

House of Brands Futuro Negócios Publicidade e Marketing Ciência

Gustavo Aguiar, Marketing Director of Nestlé Brazil, Alan Spector, CMDO of L'oréal Brazil and Fernanda Belfort, Marketing Director of Salesforce,discuss the challenges of making brands more efficient through a functional data-driven culture.

Speakers

Fernanda Belfort | Palestrante

ChatGPT Passionate about learning and transforming marketing, Fernanda started the podcast and networking 'Tribo de Marketing' to connect people and expand repertoires. Now as head of marketing solutions at Salesforce, she combines her experience with more than 20 years in marketing leading renowned brands in companies such as Heineken (Kaiser), Reckitt Benckiser (Veja, SBP, Vanish), Kimberly-Clark (Intimus and Neve), and Mondelez (Tang), with everything technology can do to humanize people's relationships with brands.

Alan Spector | Palestrante

Alan Spector serves as the new Chief Digital & Marketing Officer (CDMO) of L'Oréal Group in Brazil, overseeing E-Commerce, Data, Media, New Business and Innovation, Consumer & Market Insights, and Consumer Care. Alan began his professional journey in 2008 as a Trainee at Nestlé, where he spent over 4 years before moving on to Ambev. He joined L'Oréal Group in 2013 as a Senior Brand Manager in L'Oréal Dermatological Beauty. In this business unit, he served as Director for major brands such as Vichy, SkinCeuticals, and CeraVe.

Renato Pezzotti | Moderador

Communications and marketing specialist. Responsible for UOL's advertising, communications and marketing editorial. Host of the videocast "Mídia e Marketing", also from UOL, which already has more than 180 episodes. Master in Communication and Consumer Practices from ESPM. MBA in Communication at FGV. Bachelor of Journalism and Law at Mackenzie University. Content curator at IAB Brasil. Contributor to the GoAd Media curation network.

Foto do palestrante Celia Regina Satiko Nishio

Celia Regina Satiko Nishio | Moderador

Celia Regina Satiko Nishio is 47 years old, mother of Jacqueline, and married to Eduardo. She began her career in market research at the age of 12, where she discovered how to explore her curiosity about the world, people, and business. She worked for 7 years at Nestlé in consumer insight, innovation, competitive intelligence as marketing. She spent ten years at System1 Research, bringing the concept of behavioral sciences to market research, supported by predictive algorithms. In November 2020, she took over as Global Director of Intelligence at Natura and Avon, covering Research, Brand, Market Performance, and Innovation. In January 2024, she returned to Nestlé as Director of CMI and CES.