CONFERENCE

Back to program

04-06-2024

15:45 - 16:45

Creativity Everywhere: Balancing Business, Results, and Creative Edge in Advertising

Summit Forbes Brands&Co

CEOs de agências falam sobre a importância de equilibrar negócios, performance e criatividade.

Speakers

Foto do palestrante Erh Ray

ERH RAY | Palestrante

With over 30 years of career, Erh Ray is among the most respected and admired creatives and leaders in the Brazilian communications industry. One of the few creatives who still lead an advertising agency in the market, he is a member of the Advisory Board of Abap, the Ethics Board of Conar, the Advisory Board of The New York Festivals, Chairman of the Latam Creative Council of the Havas Group and, also, a member of the Global Creative Council of this important communications holding. He heads BETC HAVAS, one of the largest agencies in the country in terms of media investment according to Cenp-Meios and the integrated advertising agency best evaluated by clients in Scopen’s Agency Scope study

Foto do palestrante Camila Costa

Camila M. Costa | Palestrante

Camila has been a partner and CEO of iDTBWA, part of the Omnicom group, for 10 years. She is also a shareholder and board member of Casa do Saber, an angel investor in over 15 startups and a mentor to entrepreneurs with the aim of developing new female leadership. In 2021, she was recognized at the "Women to Watch Brasil" awards as a prominent woman in the marketing sector and a leader in the digital market. She is known for her broad strategic vision and distinctive ability to combine data, communication with technology, always with a focus on generating business. She is a speaker and a reference on topics such as Digital Transformation, Innovation, and Growth Marketing.

Foto do palestrante Eduardo Simon

Eduardo Simon | Palestrante

GALERIA

Eduardo Simon, CEO and co-founder of GALERIA.ag, has 27+ years of experience with major clients like Itaú, Ambev, McDonald's, Natura, Renault, Seara, Petrobras, and Vivo. He led DPZ&T from 2015 to 2021, climbing from 17th to 3rd in media buyer rankings. In 2021, he founded GALERIA.ag. With a background in Advertising & Marketing and a postgrad in Business, Simon received multiple award nominations and recognitions, including awards in 2022 for GALERIA.ag's excellence. Currently, he is also the vice president of ABAP and acting president of Conar.

Foto do palestrante Alexandre Guerrero

Alexandre Guerrero | Moderador

Alexandre Guerrero is the CEO of Eletromidia, the leading company in the OOH (Out-of-Home) segment in the country. With over 21 years of experience in the advertising market, Guerrero has dedicated the last 20 years to the development of Eletromidia, forging a successful career at the forefront of the Commercial team as CSO. His career is also intertwined with the development and consolidation of the OOH segment: in addition to contributing to the reformulation and professionalism in the country by integrating the committee of the Executive Council of Standard Norms (CENP), he is also a member of the Brazilian Out of Home Media Association (ABOOH) and the Brazilian Association of Advertisers (ABA).

Pagina de programacao