Workshop Creating Impactful Content with Laila Zaid

Biodom Awareness Futuro Storytelling Criatividade Mídia e Entretenimento Sustentabilidade Creator Economy

We are in a time of urgency to guarantee a fair and sustainable future for humanity. It is known: we are the last generation capable of stopping the climate emergency. We need to develop formats and creative strength to “sell” climate crisis solutions as an urgent product through influencer marketing. This is a workshop to share strategies and references for communicating socio-environmental impact and how it is fundamental to changing the cathartic scenario that awaits us with climate change.

Speakers

Laila Zaid | Palestrante

Actress, Social environment speaker and content creator, Author.

Nina Marcucci | Palestrante

Nina Marcucci is a communicator and specialist in the production of creative and purposeful content, an activist, a historian from UNIRIO and has a master's degree from PUC-Rio, a designer in sustainability from Gaia Education and a translator of narratives. She was Content Lead for the largest environmental education platform in Brazil for 4 years, developing management, network mobilization and care skills. She has a degree in Evolutionary Leadership from cuidadoria. In 2020, she developed a learning journey for the transition to a more sustainable home, the Menos 1 Lixo em C. She is Co-founder of Foi de Propósito, co-creating communication strategies aimed at socio-environmental impact.

Bethânia Lima França Silva | Palestrante

Bethânia Lima is a Public Relations graduate from Facha - Faculdade Helio Alonso Rio de Janeiro, with a specialization in Influence Marketing, Diversity, Equity and Inclusion (DE&I) from the Miami School, as well as a degree in Business and Political Science from Auckland - New Zealand (AUT). She has been active in the national and international communications market since 2016, working as a designer and connection strategist. She has worked for organizations such as the Danish Cultural Institute, WHO, PMNCH and Global Witness. She currently works as head of strategy at Cuíca, a philanthropic and invisible agency, promoting the climate agenda on social media.

Pâmela Côto | Palestrante

Pâmela Côto é roteirista, dramaturga, atriz e articuladora sociocultural. Atua nas redes sociais, tv, teatro e eventos culturais da cidade do Rio de Janeiro. Suas principais temáticas de trabalho são feminismo, diversidade, arte e comunicação climática.