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Neuroarchitecture offers an innovative approach to space design, considering the effects of the built environment on the brain and human well-being. By integrating neuroscience principles into the design process, it can create environments that promote mental health, productivity and creativity. This systemic view opens up possibilities for spaces that encourage concentration, reduce stress and improve people's quality of life.
Speakers
Rogerio Gaspar | Keynote
FGASPAR Arquitetura
Architect and urbanist. Member of the Academy of Neuroscience for Architecture–ANFA. MBA in Online and Offline Retail from USP. Postgraduate in Neuroarchitecture and Master in Architecture & Lighting from IPOG. Certified in Consumer Neuroscience & Neuromarketing by Copenhagen Business School. Certificate in Lighting Designer and VM from Centro Universitário Belas Artes. Postgraduate student in Neurosciences at UNIFESP. He is currently a guest professor on Postgraduate and MBA courses at several institutions such as IED – Istituto Europeo di Design, IPOG and Navigare. Academic Director of RDI - Retail Design Institute. CEO of FGASPAR Arquitetura with over 35 years of experience in commercial spaces.
Helenice Fichman | Moderadora
Graduation in Psychology UFRGS Master and Doctoral Degree in Behavior and Neuroscience USP Associate Professor Psychology Department PUC Rio