CONFERENCE

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08-06-2024

17:00 - 18:00

How ZAP Entered the World of Games and Turned Real Estate into Virtual Real Estate

House of Brands Inovação Futuro Tecnologia Impacto Social

Go behind the scenes of the Virtual Home campaign, in which ZAP recreated homes from its platform within a large online game. Get a better understanding of how innovative strategies can connect traditional businesses with younger audiences, preparing to build a lasting relationship with tomorrow's consumer market and positioning yourself at the forefront of innovation.

Speakers

Foto do palestrante Sanny Manhães de Souza

Sanny Manhães de Souza | Palestrante

Sanny Manhães is an advertising professional, holding an MBA in Marketing from FGV and specializing in Digital Marketing, with 14 years of experience in the field. Her journey includes nearly a decade at Ipiranga, as well as roles in consumer goods and e-commerce companies. Recognized for her passion in telling impactful stories to connect brands with their audiences, she has received significant awards in advertising such as Professionals of the Year (Globo) and Contemporary Marketing (ABMN). Currently, she leads the brand, content, and insights strategy for the brands OLX, ZAP e Viva Real, focusing on deeply understanding user needs and driving sustainable growth for brands and businesses.

Foto do palestrante Paulo Aguiar

Paulo Aguiar | Moderador

Paulo Aguiar é um criativo multidisciplinar, com mais de 15 anos de experiência, 10 deles no grupo Publicis, como diretor de criação realizou projetos de plataforma e comunicação integrada para grandes marcas como: Heineken, Bradesco, Toyota, Natura, Puma, BRF, J&J e Vale, conquistando os principais prêmios nacionais e internacionais, como: Cannes Lions, New York Festival, El Ojo, Effie Awards, Ciclope, Wave e Clube de Criação. Além da experiência em agência, passou 2 anos como Head of Marketing do banco digital next,. Hoje Paulo é sócio e CCO da 3C Gaming uma das empresas em destaque no segmento de games e e-sports.

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