CONFERENCE

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07-06-2024

14:15 - 15:45

How To Use Spotify For Artists To Analyze Data And Better Understand Your Audience

Experience Talks - Creator Square Música Consumo

In the masterclass, Ingrid Esser, leader of the artist relations team for Brazil at Spotify, will discuss how artists and industry professionals can use Spotify for Artists' data analysis tools to better understand their target audience, identify trends, and make data-driven strategic decisions.

Speakers

Foto do palestrante Ingrid Esser

Ingrid Esser | Palestrante

At Spotify since 2019, Ingrid Esser is now leader of the relationship team with artists, majors, distributors and labels in Brazil with a focus on leveraging artists' releases on the platform. With six years of experience in the music industry, Esser has worked at Warner Music Brasil. Born in Rio de Janeiro and based in the city of São Paulo, she has a degree in advertising from PUC-Rio and has ten years of experience in strategic consultancy and the financial market, working in companies such as Icatu and MJV. Ingrid can comment on the streaming industry, partnerships with artists and record labels, Spotify's educational efforts, trends, consumption and campaigns involving artists.

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