How to Elevate the Connection with the Consumer through Brand Experience

House of Brands Inovação Tecnologia Branding Negócios Publicidade e Marketing

Claudio Rawicz, CMO of Volkswagen and Duda Pereira, Head of PR at Globo, talk about brand experience in contexts of increasingly integrated journeys.

Speakers

Foto do palestrante Maria Eduarda Galliez Pinta da Silva Pereira

Duda Pereira | Palestrante

GLOBO

Duda Pereira is Head of Public Relations with more than two decades of work at the largest communications company in Latin America. She graduated in International Relations from the American University of Paris. When she returned to Rio, she enrolled in a Marketing MBA at PUC. Duda began her career in the 90s, working in PR in the fashion industry for companies such as Chloé and Fendi. She was director of the Grupo Chocolate. After that, she became dir. of visual identity at Grupo Fórum. Due to her passion for what she does, skills in communication and interpersonal relationships, she creates emotional connections between partners, the public and the brand.

Cláudio Rawicz | Palestrante

Originally from Belo Horizonte, MG, Cláudio Rawicz graduated in Journalism from UniBH and holds a specialization in Corporate Communication from Syracuse University, USA. He began his career in the automotive sector at Fiat, with stints at various group companies such as the Fiat-GM Powertrain alliance, FPT, Iveco and CNH Industrial, where he served as director of communication. In 2013, he accepted a new challenge as director of communication at Renault and, in 2016, became advertising manager at the French company. In 2018, he took on the role of communication and marketing director at Audi Brazil, where he worked until 2023. He was elected one of the top 10 CMOs by Forbes Brazil in 2021.

Pacete | Moderador

Pacete is a journalist, LinkedIn Top Voices, editor of Forbes Tech and Forbes MKT, and a curator of marketing, technology, and innovation at Rio2C. He is also a member of the Marketing Hall of Fame, was a finalist for the Comunique-se Award, and was elected the Most Admired Tech Journalist in Brazil. In addition to being a TEDXSpeaker, he is also a speaker and event mediator, covering topics such as Innovation, Technology, Games, Marketing, Business, and Trends. He has spoken at international events such as WebSummit, SXSW, and Collision, and has also covered festivals such as SXSW annually, among many others.