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In this relaxed chat, Clara Valverde and Os Garotin, up-and-coming artists and songwriters, share their experiences on inspiration, creativity and the use of social media. Find out where they look for inspiration, how they deal with social media and how they relate to their fans. This informal conversation reveals how artists use digital platforms as allies to connect and grow, offering an authentic and light-hearted insight into the challenges and joys of the musical journey.
Speakers
Flavia Cesar | Palestrante
With a Bachelor's degree in Literature from Uerj in 1998, a postgraduate degree in marketing and a Music Supervision course from Berklee On Line, she began working at Warner Chappell in 2000 as a Copyright Assistant. She currently works as Director of Strategic, Commercial, Films and Synchronization, dealing directly with record labels, film producers, advertising agencies and brands, in addition to being active with the company's A&R team in capturing big-name composers such as Emicida, , Diogo Nogueira, Jorge Benjor, Gloria Groove and Criolo. Winner of the 2020 Best Music Entrepreneur Award by WME.”
Fernanda Bas | Palestrante
Music lover here! I'm a marketing professional with 12 years of experience developing communication strategies and campaigns in the music industry. At Meta, I lead the relationship with the music industry in Brazil and help labels and artists develop strategies for Meta's family of apps, including Facebook, Instagram, WhatsApp, Messenger, and Oculus. Since my first experience with music in 2011, I've closely followed the digital transformation in the industry and how it has affected consumption and marketing strategies. Additionally, I'm engaged in promoting diversity, equity, and inclusion in the corporate and music business.
Clara Valverde | Palestrante
Clara Valverde is one of the most promising singers-songwriters of the New MPB. With +60M plays on her songs, Clara gained prominence when "samba do moço bonito" and "gostosa" went viral. She has also been featured in the soundtracks of 3 Globo soap operas, a Netflix series, and an Amazon movie. Additionally, Clara has had her songs recorded by Lucy Alves, Rachel Reis, Juliette, Dilsinho, Onze:20, Simaria, Giulia Be and others. Clara is a real woman who speaks with honesty and intimacy to her audience. With her simple language and uncomplicated lyrics, she is almost a friend to her listeners, discussing topics from matters of the heart to issues such as body positity and aesthetic pressure.
Anchietx | Palestrante
Born in São Gonçalo, I started music in church, and there I developed my artistic side. In a short time I started composing and through some friendships I discovered the studio. Here we are today, living off our dream of singing what we write.
Cupertino | Palestrante
Cupertino is a singer and songwriter. Born in the city of São Gonçalo, he started singing in church, and soon after in bars and theaters in RJ. As a composer he has been recorded by names like Silva and Gilberto Gil, and he also has two songs on soap opera soundtracks. As a Cupertino singer, he debuts on the EP “Os Garotin Session”, and soon after releases his first EP, which features Caetano Veloso and Anchietx on the first track in a feat that marked Garotin's moment. “os garotin” is the project to which cupertino has dedicated himself, alongside leo guima and anchietx. a trio of composers and singers. Garotin have just released their first album with a launch show at Circo Vodor
Leo Guima | Palestrante
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