The Nuances Of The New Music Market: Marketing And Music Rights

Experience Talks - Creator Square Música Mídia e Entretenimento

With over 120,000 new songs emerging daily on streaming platforms, standing out as an artist is an extraordinary challenge. Atabaque provides a detailed guide to help artists make the most of this journey, with real market examples. The Masterclass covers everything from pre-launch preparation to the necessary marketing strategies to achieve broad engagement on platforms, including topics like business intelligence, growth, and performance.

Speakers

Andre Izidro (Atabaque.biz) | Palestrante

Billion views, Billion Plays. Collecting data, connecting people to make hits. In line with the main trends in technology, digital transformation, communication, streaming, and mobile; More than 15 years of experience in marketing, communications, BI, BizDez, Music industry, OTT, VoD, Internet, TV, and Telecom industry, working in large companies such as Globo, Oi, Som Livre, KondZilla, and currently your own company, Atabaque. Creation, structure, and leadership of multidisciplinary teams: Marketing, BI, Communication, Trade Marketing, PR, Business Affairs, among others.

Foto do palestrante Odilon Borges Borges

Odilon Borges | Palestrante

With a Master's Degree from the University of Connecticut and an Intellectual Property Extension Course at the London School of Economics, Odilon has expertise in Copyright Law. Served as a Counsel for Globo TV overseeing marketing campaigns and complex agreements, including licensing rights of the FIFA World Cup, and output deals negotiations with Sony, Fox, and Warner. Odilon was the legal and compliance head of infrastructure corporations, dealing a lot with diversity and inclusion and putting together awareness campaigns to prevent moral and sexual harassment. Odilon is an angel investor at Gávea Angels and is very dedicated to technology projects. Co-Founder and Partner of Atabaque.