Leading Architecture: Who is Designing Cities in the 21st Century?

Arts&Crafts Educação e Trabalho Futuro Empreendedorismo e Liderança Tecnologia Comportamento Arquitetura e Urbanismo Criatividade

Many architects and urban planners who decide to start their own business have learnt little about entrepreneurship, management and market analysis. The technical and economic viability of a property development can (and should!) result in the best formal, socio-spatial and regenerative solutions for the city. Architecture takes centre stage when it creates the opportunity to be more propositional than normative, to be more reflective than task-orientated. Technological advances and the differences in behaviour that intertwine the professionals involved in the design process need to be dealt with and absorbed into everyday action. Are we prepared to face these challenges?

Speakers

Foto do palestrante Luciana Marson Fonseca

Luciana Fonseca | Keynote

Founding partner and Director of the Responsive Cities Institute and Escola Livre de Arquitetura - Ela. PhD in Urban and Regional Planning by PROPUR - UFRGS (2017) and master (2007) by the same program. Chapter leader of urban planning at the OSPA Group. Coordinator of the Responsive Cities MBA. Has technical experience in development of urban plans and guidelines, architectural projects and strategic and landscape urbanism. Develops academic exchanges with design emphasis on other urban realities with schools of architecture and urbanism in Brazil and Latin America. Has exhibitions related to urban artistic manifestations and contemporary art. Above all things, she is Antônia’s mother!