CONFERENCE

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04-06-2024

11:30 - 12:30

The New Frontier of Sports: Innovation, AI, and Wearable Tech

Summit COB Sports Innovation 2 Inovação Inteligência Artificial Futuro Tendências Neurociência Tecnologia Esportes Ciência

This panel explores the intersection between sport and technology, and the possibilities of artificial intelligence for the sports industry. We will welcome the Chief Commercial Officer of PixMob - responsible for the fan experience at the Coldplay, NFL and NBA shows - the neuroscientist Alexandre Okano - specialized in the relationship between brain, technology and sport - and the innovation manager of the Atlético-MG club, to a chat with journalist Rafaelle Seraphim about what's new and how it will impact the spectator experience and engagement between fans and clubs.

Speakers

Foto do palestrante Alexandre Okano

Alexandre Okano | Palestrante

Post-doctorate in Neuroscience at the California Institute of Technology (Caltech) and Post-doctorate in Neurology at the University of Campinas (Unicamp) with FAPESP grants. CNPq Research Productivity Fellow PQ-2. He is currently Associate Professor of the Bachelor's Degree in Neuroscience at the Center for Mathematics, Computing and Cognition at the Federal University of ABC (UFABC). He is a permanent lecturer in the Graduate Program in Neuroscience and Cognition at UFABC. His main area of research focuses on understanding the role of exercise combined with Neuromodulation and Neuroimaging on motor, cognitive and perceptual outcomes in different populations.

Foto do palestrante Débora Saldanha

Débora Saldanha | Palestrante

Debora Saldanha, Head of Innovation at Clube Atlético Mineiro, with a career dedicated to marketing and communication in the sports universe, who has stood out for over a decade, being recognized as the best sports executive in Latin America in 2023. At Clube Atlético Mineiro, Debora has been the driving force behind the adoption of a culture of continuous innovation, establishing strategic partnerships with startups, and promoting new businesses, games, and technologies. Her journey also includes a significant stint at Grêmio Football Porto Alegrense, where she accumulated valuable experiences that contribute to her current success.

Foto do palestrante Jean-Olivier Dalphond

J-O Dalphond | Palestrante

J-O is from Canada, leading PixMob activities in light up LED wearables. He works with clients such as Coldplay or the NBA to integrate fans into shows. PixMob invents and manufactures all its technologies.

Foto do palestrante Rafaelle Seraphim

Rafaelle Seraphim | Moderadora

Graduated as a technician in audiovisual production at the Adolpho Bloch State Technical School; Journalist trained at FACHA; Football commentator on Globo; Master in Creative Media from UFRJ; Podcaster at Ubuntu Esporte Clube.

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