Music in the Favelas

Creator Square Stage Música Mídia e Entretenimento Empreendedorismo e Liderança Diversidade e Inclusão Storytelling Creator Economy Consumo Arte e Cultura Impacto Social

What are the strategies adopted by entrepreneurs of favela events, such as Batalha do Tanque in São Gonçalo and Maré de Música, in their relationships with brands and artists? This panel talks about how community events navigate the cultural and business ecosystem, promoting partnerships with brands and artists in order to preserve their authenticity and commitment to local communities. What are the challenges and opportunities faced by these entrepreneurs?

Speakers

Geisa Lino | Palestrante

Geisa Lino é nascida e criada no Morro do Timbau na Maré. Iniciou nos projetos na Redes da Maré aos 15 anos e hoje atua como diretora, gerente de produção e coordenadora de comunicação institucional promovendo eventos culturais como Mostra Maré de Música, além de editais e oficinas de educação, comunicação e cultura. Também é diretora de comunicação e produção do Festival WOW - Women of the World Festival, o Festival Mulheres do Mundo. Em 2022 atuou como coordenadora de produção para o evento 1° Encontro Nacional PerifaConnection e para a 12ª Festa Literária das Periferias (FLUP). Integrou em 2023 a Academia do Prêmio MultiShow.

Taísa Machado | Moderadora

Felipe de Souza Gaspary | Palestrante

Felipe Gaspary, has been a Cultural Producer since 2011, being a pioneer in Brazil in creating Battle of MC's content, acting as Audiovisual Director, Creative Director and Manager of the Batalha do Tanque project, in which he is a pioneer and national reference on the subject of cultural production and Batalha of Mc's in Brazil and Rio de Janeiro, being responsible for expanding this market in Brazil, his social networks total more than 2 Million Followers in his project and today it has become a product of Mainstreet Records which is the largest Hip-Hop producer from the country. Being a specialist in this area and working in the creation of various Cultural products.

Dj Renan Valle | Palestrante

Resident in Rio de Janeiro - Complexo da Maré, Renan Valle is a Deejay / composer, music producer and educator. Renan Valle earned his platinum record with more than 41 million streams and was one of the supporters of the birth of the rhythm called 150BPM.