CPO, Play9
Play 9
06/06/2024
Awareness
Screening Room
Tato Bono began his career in Curitiba, where he worked for 12 years at some of the largest agencies in the southern region of the country, such as Propeg PR and Master. In 2012, she moved to São Paulo to take on the role of Production Director at Publicis agency. At this agency, she was responsible for the integration of the production areas of Salles Comunicação and Publicis.. After 7 years at Publicis, she took on a new challenge as Vice President of Production at W/McCann. In the last 3 years, she is CPO and Partner at Play9, responsible for the entire production area of Play9, leading the Play9Action vertical. This vertical was awarded as the best producer in Brazil at the Caboré Awards in 2022.