Suzana Pamplona
Knowledge & Research Director, Globo
Suzana Pamplona Miranda leads Research and Knowledge area at Globo, where she orients business and brand decisions based on data intelligence and extensive consumer knowledge. Strategic outputs from her area involve audience data science, as well as a profound understanding of social, political, economic and cultural trends and their impact on the Brazilians' behaviour. Throughout her more than 25 years of professional journey, Suzana has also accumulated experience in market research and public opinion agencies, in addition to leading the areas of Intelligence and Insights, Marketing, Communication and Media, in companies such as Nestlé, Unilever , Johnson & Johnson and Natura.
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