Director, Marcomm & Commercial/Digital Strategies
Over the 25 years of her professional career, Renata has developed disruptive strategies for brands, startups, artists, and events in the entertainment, music, and technology fields. She is currently part of Virgin Music Group team as Director of Mkt, Communication & Digital Strategies. In the academic area, she holds a master's degree in Communication, Culture, and Media and has a career as a researcher and university professor (Strategic Management, Music Business, Marketing, and Communication).