Rafaela Alegria
Sponsorship and Activations Manager - Golden Goals
Golden Goal
04/06/2024
Mídia e Entretenimento
Summit COB Sports Innovation 3
A producer for over nine years, I've had the opportunity to be part of the production of major festivals for the music label Som Livre, from conception to music curation. I started my career focused on sponsorship at Diageo, where I was responsible for creating events strategy, combining marketing branding with commercial product. Today, I'm part of the sponsorship team at Golden Goal, in the sports sector. As a manager, my focus is on developing brand experiences in sports arenas, from the Brasileirão to the COB, providing fans with an efficient and innovative branded consumer experience. Great brands, when incorporated into great championships, unite with the passion for sport and become eternal.
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