Rafael de Araujo
Head of Consulting WGSN Latam
06/06/2024
Inteligência Artificial
House of Brands
Professional with over 13 years' experience of developing strategies for global and local brands across a range of sectors. Believes that understanding the socio-cultural context and human behaviour is central to building brands with long-term relevance. Currently leads the strategic consulting team for Latin America on projects ranging from research and facilitation to branding and trends.
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