Programming & Marketing Director at Tv Globo
04/06/2024
Audiovisual Audiovisual
Summit BITS Pitching Audiovisual
With 12 years of experience in mkt, programming and content curation, Leonora is Born in Goiânia and has a degree in Communication. She began her career as a mkt executive in consumer goods and at TV Globo led areas of Intelligence, Content Curation and Rights & Events. Since 2019, she leads the programming of one of the largest television networks in the world and since 2020 has also taken on the leadership of Marketing, being responsible for managing the TV Globo brand and for launching and promoting more than 85 premieres in the channel portfolio, through 19 simultaneous campaigns running daily and a community of 52MM followers that add up to more than 178MM interactions on social media profiles.