Igor Mucarbel
Regional Director of Strategic Marketing | Sony Music (Latin-Iberia region)
Sony Music Entertainment
07/06/2024
Audiovisual
Soundbeats
Graduated in Business Administration, with an extension course in Marketing from the University of Toronto and MBAs in "Entrepreneurship and New Business Development" and “Marketing and Intelligence of Digital Business” from FGV, Igor has worked in various companies and sectors, such as L’Oréal (Marketing) and Halliburton (Business Development). He was Head of "Catalog Strategy" (hybrid approach: marketing + commercial) at Sony Music Brazil for over 5 years and now, combining creativity and business, he joins the regional team in Miami/USA, focusing on mapping market opportunity and on development and maintenance of strategies for the Sony catalog portfolio in Latin America, Spain, and Portugal.
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