Gustavo Serra

CCO & Partner, Play9

Play 9

04/06/2024

04/06/2024

Comportamento

Summit Play9 Creator Economy

Chief Content Officer (CCO) and Partner at Play9, managing all the creative and content teams. In 2020, I was the General Director of the Black Friday 2020 Show, an live commerce event produced in partnership with Americanas, Google, Youtube, Dia Estúdio and WMcCann. At Take4Content, I was Head of Content and dealt with planning and production for digital platforms, leading creative teams. In 2018, I was the founding director of the gamer entertainment channel Final Level, a success story within the digital territory. Before the digital incursion, I had 10 years of experience at Rede Globo, going through several programs in the Sports department.