Chief Creative Officer, Cimed
The first Brazilian Astro Designer and Director of Branding and Creation at Cimed, Erich is responsible for the creative direction of this company, which is considered the "RedBull" of the pharmaceutical industry. He is in charge of transforming the Cimed brand, creating the "yellow lifestyle," and leading the innovation and technology initiatives at CimedX. Erich also owns BSPOK, a design boutique focused on customizing helicopters, executive jets, cars, and other big kid toys.