Cris Garcia Falcão
MD Artist and Label Strategy GM Latin - Virgin Music Group
06/06/2024
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Cris Falcão is the Managing Director Artist and Label Strategy and GM Latin for Virgin Music Group. In January of 2020, she was tapped with leading the expansion of Ingrooves’ into Brazil. Falcão graduated in Economics and later on added a MBA in Marketing to her academic journey. She started and developed her career in the financial market, having experience in the automotive industry and the finance area of a major consulting company. In 2004, she joined one of the largest independent music publishers in Brazil, facing all the changes in the transition from the physical to digital market, Falcão became a specialist in copyright management.
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