Natura Musical

Beatriz Araújo

Global Brand Strategy Manager

Communication professional specialized in strategy development, branding, marketing planning, and management, with a focus on impact platforms, culture, and causes. Graduated in Public Relations from USP and post-graduated in Globalization and Culture from the School of Sociology and Politics Foundation, with a specialization in brand strategy from Section 4 (USA). I work at Natura, in the strategic brand management area, building global strategic planning, directing positioning and guidelines, as well as strategic alignment of cultural branding and Natura Musical initiatives.